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Do I Need a Website? | Search for Beginners Ep 1
Here’s the first episode of Google Search Console’s Search for Beginners.
Google has few pieces of advise why you need an online presence and what platform to use.
Before building your website, first you need to know who are your customers and where you can find them.
There are many ways to create online presence, but first, you need to know what platform is your customers using to make purchases.
Are they using Social media platforms when buying gadgets or clothes or are they using Search Engines?
Depending on your need, there are several platforms where you can create your online presence from, such as Facebook and Instagram for Social media marketing, Blogger if you wish to have a blog, or WordPress if you need a website.
Are you wondering which type to choose?
Think of what you want to achieve with your online presence.
It could be getting more walk-in customers, more online sales, or more newsletter subscriptions.
Alternatively, you may just want people to recognize your product, or know about your business.
Your purpose will determine which types of presence are more suitable.
It’s not a bad idea as well to create multiple online presence, your purpose will determine which types of presence are more suitable for your business.
For example, if you own a physical store, like a clothing store.
Add the location to Google My Business to let thousands of people find it easily on Google Maps and Search.
Social media or messaging apps will allow you to inform your customers of new products or promotions.
You can sell your products there, or on e-commerce marketplaces.
As your business expands, building your own website from scratch can help it grow even more, reinforce your brand, and lend your business more authority and legitimacy online.
Being able to customize your website means you can decorate your store in the way that represents your business best.
You can also leverage an off-the-shelf content management system.
Many are free, and easy to get started.
Even though there are many options, you don’t need to choose just one.
You can use multiple channels at the same time, as long as it aligns with your marketing and brand strategy.
If you already have a website, make sure to keep your content and technology updated.
Make sure to add your new products, events, or discount information just as you would in an offline store.
Lastly, the most important thing of all.
Make sure your web presence is friendly to search engines, so that search engines can understand them and people can find them.
Submitting your website alone to Google Search Console may not be enough to get your desired result.
But if you can do Search Engine Optimization or SEO, your website has a chance to be seen in the first page of Google on your preferred keywords.
For more information about this, check this Google Search Console links.
Basic search visibility checklist → http://g.co/WebmasterChecklist
SEO starter guide → https://goo.gle/2kr9ZTq
Or you can check my post about How Your Website Will be Seen in the First Page of Google Search for Free.
Here’s the complete video:Back to top