Google’s Top 5 Best SEO Practices
Google recently released episode 7 of Search for beginners and it discusses the best practices the Webmaster should really consider doing on their website.
Per Google, here are the five things you should make sure your website does:
1.) Website & Local Business Discovery on Google Search
To check the visibility of your website, you can do a site colon search in Google Search just like this site:https://example.com .
It will tell you if Google already indexed your website or not.
If the website is not showing at all, Google doesn’t know that it exists yet.
Google will then crawl your website and discover its pages.
For more information, check the Search for Beginners, episode 5.
If your business has a physical location it’s important to make sure your website clearly lists information such as the address and store hours.
They also noted to make sure to add those information in an easy to find page on your website.
In addition, if you enhance it with structured data about your business it will make it really easy for Google to discover and understand.
That said, this can sometimes take times so one simple way to make these details available on Google is by using Google My Business.
Google my business is a free and easy to use tool that helps you manage how your business information appears across Google, including Google search and Google Maps.
2.) High Quality Content
SEO has changed a lot and Google has now more ways to determine if your website has high quality content or if it’s only created for Search ranking.
Creating quality content is one of the best SEO practices today and Google is always preaching that high quality content will be rewarded.
So focus more on what will make your website or product unique, valuable and engaging.
Check out the Google Webmaster guidelines for website policies and best practices.
Following that advice will help Google determine the relevancy of your pages.
3.) Fast & Easy-to-access Content on All Devices
Many users are now migrating from desktop to mobile when buying products or simply browsing the web.
Most Google searches now occur on mobile so make sure your content is optimized and loads quickly on all devices.
You may visit https://g.co/mobilefriendly to test if your pages are mobile-friendly.
4.) Website Security
Modern users expect a safe online experience.
Secure your website with an HTTPS connection that keeps your browsing safe by securely connecting your browser or app to the websites you visit.
This prevents bad actors from peeping into what is being sent.
There are some free HTTPS provider and one of those is Let’s Encrypt.
You may visit their website and get a free SSL to install it on your website.
For more information how to encrypt or make your website secure, check this blog by Google.
5.) External help with SEO
Doing SEO can be difficult at times, so if you wish for your website to be seen as fast as possible without doing the heavy lifting, Google recommends to hire an SEO specialists.
SEO specialists are professionals who can help improve the visibility and ranking of your website.
However, what Google means by this is for you to hire an SEO specialist who will perform Whitehat SEO on your website.
Avoid buying backlinks because this is a classic blackhat SEO which will do more harm on your site than good.
Here’s the complete video: